The Ultimate Tools For Establishing Yourself As A Thought Leader
If you’re a solopreneur or entrepreneur, building your brand through thought leadership can help you stand out from the competition and engage with people who can help you reach your goals. Or perhaps you’re a leader in a company engaging your people to help raise your company’s profile and build loyalty among customers through thought leadership. To be successful, all thought-leadership activities need to demonstrate the Three Cs of personal branding: Clarity (be clear about your topic and point of view), Consistency (stand out from others and repeat your message) and Constancy (always be visible to your target audience). Being a thought leader can be time consuming. Thankfully, there are platforms, learning opportunities and services to help.
Leveraging LinkedIn
LinkedIn has both a massive audience (nearly a billion strong) and innovative tools to help you disseminate your content. They launched Creator Mode to help thought leaders stand out and expand their visibility. Starting last month, for all members who have Creator Mode turned on (there are currently millions of these members), LinkedIn will be gradually out offerings to help them increase their visibility with their audience. The following valuable tools can be accessed by all members with creator mode turned on:
- Live video: LinkedIn Live Video lets you broadcast content directly to your profile so you can interact in real-time, driving deeper engagement with stakeholders. Video is the next best thing to being there. This feature will allow you to connect with your audience on a deeper, more emotional level than just using words.
- Newsletters: If words are your thing, you can create your own newsletter to regularly distribute content on your signature topic. Encouraging your LinkedIn connections to subscribe gives you an opportunity to get your content regularly seen.
- Grow your audience: Creator mode helps potential followers find you and your content across LinkedIn. When you have creator mode on, you can be featured as a suggested creator to follow.
Three Time-Saving Services
On their website, Relevance says, “Brands don’t become or remain relevant by accident. Staying top of mind takes a concerted approach that combines strategic content, digital PR and custom SEO tactics.” Relevance helps companies showcase their thought leaders by managing the complete process, from creating content to publishing it, to making sure your audience gets to see it. They work with companies who seek to promote their internal thought leaders to their external stakeholders.
MORE FOR YOU
One of the most important things that thought leaders need to think about is how to wring the maximum value from every piece of content they create. This new offering called PodReacher is perfect for experts with a podcast. Lots of work goes into creating podcasts, so finding ways to increase the fruit of all that labor is key. That’s where PodReacher can be helpful to you. They convert the content of your podcasts into articles. One of their writers listens to the full episode and then organizes and structures the information based on the most noteworthy points for your audience. It’s a huge timesaver. Two great things happen: 1. You don’t have to constantly create new content all the time and 2. You repeat your message. Repetition is key to memorability.
To discover the process and reduce the time it takes to build your thought-leadership muscle, you can learn from the best. Dorie Clark’s Recognized Expert course provides you with a practical template for growing your professional reputation so you can attract the right opportunities. In the program, Dorie takes you through her system step-by-step, showing you what to do and what to avoid so you can maximize your impact….[Read more at: https://www.forbes.com/sites/williamarruda/2022/02/01/the-ultimate-tools-for-establishing-yourself-as-a-thought-leader/?sh=40c118e25313]
